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The Founding 100
Installing the revenue architecture layer behind GTM Vault
15 hrs ago
•
Rick Koleta
12
1
The New Architecture of GTM in the AI Era
10 Structural Shifts Defining How Modern Teams Grow
Oct 5, 2025
•
Rick Koleta
11
3
Category Leadership Is Built. Not Launched.
How the Best Companies Design Markets, Not Products
Dec 9, 2025
•
Rick Koleta
21
1
Most Popular
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The GTM Debug Framework Every AI Startup Should Know
May 18, 2025
•
Rick Koleta
10
1
Clip Farming: The 2025 Distribution Exploit for Founders
Sep 25, 2025
•
Rick Koleta
11
2
GTM Playbook: The Smartest Growth Plays of 2025
Oct 19, 2025
•
Rick Koleta
14
2
100+ Startup Marketing Tactics That Actually Work
Jun 6, 2025
•
Rick Koleta
14
2
The SaaS Motion Map
Aug 15, 2025
•
Rick Koleta
20
1
The New Architecture of GTM in the AI Era
Oct 5, 2025
•
Rick Koleta
11
3
Build a Modern Revenue Engine
View all
1:44
Build a Modern Revenue Engine
A 10-Chapter GTM System for Founders and Operators
Jan 18
•
Rick Koleta
9
1
Chapter 10: War Stories & Lessons
Your personal playbook
May 12, 2025
•
Rick Koleta
3:26
Chapter 9: From 0 to $1M ARR
Turning GTM strategy into repeatable revenue
May 6, 2025
•
Rick Koleta
3:51
Chapter 8: The 2026 GTM Operating System
Future-proofing your strategy
May 6, 2025
•
Rick Koleta
3:54
Chapter 7: Messaging & Positioning
Stand out in noisy markets. Clarity beats cleverness.
May 6, 2025
•
Rick Koleta
1
3:49
GTM Architecture
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The Premature Scaling Doctrine
The Foundational Law Most Revenue Teams Violate
Feb 22
•
Rick Koleta
7
1
The AI-Native Revenue Engine
Why Information Architecture, Not Execution Speed, Will Define Modern GTM
Feb 18
•
Rick Koleta
8
1
GTM Tool Spend by Growth Stage
Why premature tooling turns leverage into coordination cost
Feb 13
•
Rick Koleta
7
1
The Org Chart Is Dead
How AI-native execution is replacing roles, teams, and GTM handoffs
Feb 11
•
Rick Koleta
11
1
Design GTM systems that don’t break at scale. Weekly thinking on GTM engineering, pricing, agents, and revenue architecture.
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Proven GTM Plays
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You Scaled Before You Knew Where You Win
Why most B2B GTM systems break after Series A, and how premature scale turns learning into long-term drag
Feb 5
•
Rick Koleta
7
1
The New B2B GTM Playbook
How modern revenue teams design demand, read intent, and move beyond funnels
Jan 28
•
Rick Koleta
11
2
GTM Is Leadership Architecture
How Great Leaders Design Belief, Behavior, and Markets Before Proof Exists
Jan 13
•
Rick Koleta
8
1
Category Leadership Is Built. Not Launched.
How the Best Companies Design Markets, Not Products
Dec 9, 2025
•
Rick Koleta
21
1
The GTM Vault Podcast: Video & Audio
View all
28:23
GTM 40 | Agentic Marketing Rewrites GTM
Why GTM is no longer a team structure, but an execution system
Feb 15
•
Rick Koleta
8
2
34:29
GTM 39 | Debt Is a GTM Lever, Not a Last Resort
Why disciplined capital design beats reactive fundraising
Feb 8
•
Rick Koleta
5
1
50:13
GTM 38 | When Revenue Models Outgrow the Systems Running Them
Watch now (50 mins) | Why pricing, CPQ, and billing failures are coherence problems, not execution mistakes
Feb 1
•
Rick Koleta
8
2
26:25
GTM 37 | Pricing Is the GTM System, Not a Finance Line Item
How pricing, packaging, and GTM engineering determine whether revenue compounds or leaks
Jan 25
•
Rick Koleta
5
2
Build GTM with discipline. Get operator-grade insights, playbooks, and lessons from teams scaling real revenue.
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Latest Drops
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The Premature Scaling Doctrine
The Foundational Law Most Revenue Teams Violate
Feb 22
•
Rick Koleta
7
1
The AI-Native Revenue Engine
Why Information Architecture, Not Execution Speed, Will Define Modern GTM
Feb 18
•
Rick Koleta
8
1
28:23
GTM 40 | Agentic Marketing Rewrites GTM
Why GTM is no longer a team structure, but an execution system
Feb 15
•
Rick Koleta
8
2
GTM Tool Spend by Growth Stage
Why premature tooling turns leverage into coordination cost
Feb 13
•
Rick Koleta
7
1
The Org Chart Is Dead
How AI-native execution is replacing roles, teams, and GTM handoffs
Feb 11
•
Rick Koleta
11
1
34:29
GTM 39 | Debt Is a GTM Lever, Not a Last Resort
Why disciplined capital design beats reactive fundraising
Feb 8
•
Rick Koleta
5
1
See all
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GTM 40 | Agentic Marketing Rewrites GTM
GTM Vault
Revenue architecture for modern GTM teams.
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