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Category Leadership Is Built. Not Launched.
How the Best Companies Design Markets, Not Products
 • Rick Koleta
AI Just Broke Your Pricing. Here’s How to Tell.
How AI rewrites cost physics, value creation, and the revenue architecture behind modern SaaS
 • Rick Koleta
Modern GTM Is Entering Phase 2: From Productivity to Intelligence
How to build a go-to-market system that doesn’t just automate work but compounds intelligence
 • Rick Koleta
GTM Playbook: The Smartest Growth Plays of 2025
The new systems and stories redefining how attention compounds in 2025.
 • Rick Koleta
The New Architecture of GTM in the AI Era
10 Structural Shifts Defining How Modern Teams Grow
 • Rick Koleta
Clip Farming: The 2025 Distribution Exploit for Founders
How today’s fastest-growing SaaS teams bend CAC down and scale narrative–market fit by running 100+ short-form experiments a week.
 • Rick Koleta
The Future of GTM Isn’t Bigger. It’s Smaller.
Why small, AI-native teams outsell giants — and the five paths you can take to join them.
 • Rick Koleta
The State of AI GTM - 2025 Edition
Three years after the AI Big Bang, the hype is over, the patterns are clear, and the winners are pulling ahead. Here’s the new GTM playbook.
 • Rick Koleta
15 Moats That Define Modern GTM Strategy
Stop competing on tactics. Start building durable advantages your competitors can’t touch.
 • Rick Koleta
The Customer Journey Playbook
Turn mapping into a GTM growth engine - from onboarding to expansion
 • Rick Koleta
Bottom-Up vs. Top-Down GTM in Early-Stage SaaS
Why your first go-to-market choice can determine your trajectory
 • Rick Koleta
The Beachhead Strategy Playbook
Why focusing on one market segment first gives you the fastest path to scale
 • Rick Koleta
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