Modern GTM Is Entering Phase 2: From Productivity to Intelligence

How to build a go-to-market system that doesn’t just automate work but compounds intelligence

19 hrs ago • 

Rick Koleta

4

1

GTM 32 | Predictive Enablement: From Reactive to Revenue-Ready with Christina Brady (CEO, Luster)

How Luster is shifting GTM teams from firefighting mistakes to forward-looking performance systems

Nov 9 • 

Rick Koleta

6

2

39:43

October 2025

GTM 31 | The CRO Playbook: Scaling Predictive Revenue Systems with Michele Shepard (CRO, Emburse)

How Emburse is turning AI into an intelligence layer for predictable, cross-functional growth

Oct 26 • 

Rick Koleta

11

4

48:26

GTM Playbook: The Smartest Growth Plays of 2025

The new systems and stories redefining how attention compounds in 2025.

Oct 19 • 

Rick Koleta

13

2

GTM 30 | AI That Acts: Bridging Reasoning and Execution with Harsha Gaddipati (CEO, Slashy)

Watch now (16 mins) | How Slashy is giving AI real-world “hands” — turning prompts into action across Gmail, Notion, and Slack

Oct 12 • 

Rick Koleta

14

3

15:45

AI Broke the GTM Playbook

The 10 Shifts Rewriting GTM in the AI Era

Oct 5 • 

Rick Koleta

11

3

September 2025

GTM 29 | Cutting Months Off Clinical Trials with Jin Kim (CEO, Miracle)

Watch now (31 mins) | How Miracle is using AI-powered dashboards to eliminate delays across sites, labs, and trial systems

Sep 28 • 

Rick Koleta

7

2

30:35

Clip Farming: The 2025 Distribution Exploit for Founders

How today’s fastest-growing SaaS teams bend CAC down and scale narrative–market fit by running 100+ short-form experiments a week.

Sep 25 • 

Rick Koleta

11

2

GTM 28 | Resolution-First AI: Replacing Bloated Support Teams with Rafael Broshi (CEO, Notch)

Watch now (29 mins) | How Notch is reinventing customer experience with autonomous AI agents that resolve issues in real time

Sep 14 • 

Rick Koleta

23

5

29:22

The Future of GTM Isn’t Bigger. It’s Smaller.

Why small, AI-native teams outsell giants — and the five paths you can take to join them.

Sep 11 • 

Rick Koleta

7

1

The State of AI GTM – 2025 Edition

Three years after the AI Big Bang, the hype is over, the patterns are clear, and the winners are pulling ahead. Here’s the new GTM playbook.

Sep 4 • 

Rick Koleta

16

2

August 2025

GTM 27 | The AI Co-Founder: Building Businesses With Agents with Ben Collins (CEO, Woz)

Watch now (24 mins) | How Woz is redefining company creation by replacing technical co-founders with autonomous AI agents

Aug 31 • 

Rick Koleta

15

1

23:41