The SaaS Motion Map
How the Best Companies Sequence GTM Motions to Scale
Why This Matters
Most SaaS teams plateau because they rely on a single growth lever for too long.
The motion that gets you from $0 → $1M ARR won’t take you to $20M+, and the play that wins in an emerging category will stall in a mature one.
After working with dozens of founders — from PLG upstarts to scaling $20M+ ARR companies — I’ve seen a consistent truth:
The most successful teams master multiple growth motions and know exactly when to switch.
This playbook breaks down six proven SaaS growth motions — how they work, when to deploy them, and how to avoid the pitfalls that stall momentum.
The 6 Growth Motions
(Each one drives acquisition, monetization, and retention differently — and the best companies layer them over time.)
