The SaaS Growth Playbook: Strategies for Every Stage of Your Journey
Blending product innovation with market dominance through tailored growth models
Why This Matters
Most SaaS teams plateau because they rely on a single growth lever for too long.
The motion that gets you from $0 → $1M ARR won’t take you to $20M+, and the play that wins in an emerging category will stall in a mature one.
After working with dozens of founders — from PLG upstarts to scaling $20M+ ARR companies — I’ve seen a consistent truth:
The most successful teams master multiple growth motions and know exactly when to switch.
This playbook breaks down six proven SaaS growth motions — how they work, when to deploy them, and how to avoid the pitfalls that stall momentum.
The 6 Growth Motions
(Each one drives acquisition, monetization, and retention differently — and the best companies layer them over time.)
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