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This week’s guest is Christina Brady, CEO and co-founder of Luster – a next-generation GTM enablement platform. With nearly two decades in SaaS sales leadership (from roles at Groupon, Glassdoor, and Spekit) and a deep commitment to people-first growth, Christina is now leading a movement in GTM: Predictive Enablement – using AI plus real-time data to reveal where reps are poised to falter, and intervene before revenue leaks.
Inside this episode:
Why traditional enablement still fails the best GTM teams – the “what do you think you need” trap and one-size-fits-all training.
The anatomy of predictive enablement: Diagnose → Predict → Prescribe – integrating call-data, calendar insights, content usage, and skill-maps.
How AI becomes a human-centric accelerator – you want the human in the lead, AI in the system.
Early wins: e.g., 50% faster ramp, big upticks in ACV, reduction in mistakes before they impact deals. Read the announcement →
Culture, growth and the GTM engine: Christina’s move from operator to founder, and how she scales an AI-native GTM system without losing her people.
This episode is for founders, CROs, RevOps and GTM operators who are scaling revenue teams and want alignment across Marketing, Sales & CS – where readiness, data and cadence outpace brute force.
Highlights
From noise to signal: Use real data (calls, calendar, content usage) to identify which rep is at risk of a revenue-impacting mistake.
Don’t train first – diagnose first. Build a proficiency map before you build training.
AI isn’t the mandate – it’s the amplifier: Use AI to surface insights and free humans for high-value work.
From reactive to proactive: Imagine knowing this week’s leaks before they leak.
Culture fused with tech: Scaling GTM means systems, cadence, and human creativity aligned.
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