AI, community, and distribution have rewritten the rules of go-to-market. In this chapter, we break down the tectonic shifts shaping how modern teams operate—and what your GTM stack needs to look like in 2025 to stay competitive. This isn’t about trends for the sake of trends—it’s about adapting before you’re left behind.
You’ll learn:
→ The 8 GTM trends that matter (and what they mean for your strategy)
→ How to rebuild your stack around speed, signal, and distribution
→ Why the lines between sales, marketing, and CS are officially gone
→ What creator-led, community-led, and AI-powered GTM looks like in practice
It’s not about being early. It’s about being ready.
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