About & Rates
Helping founders and operators build modern, AI-native revenue systems.
I’m Rick Koleta, founder of GTM Vault and RiteGTM, and host of the GTM Vault Podcast.
I work with early and growth-stage teams to design go-to-market systems that scale — from 0 to 1, from traction to $10M+, and from reactive selling to predictable growth.
My work spans education, advisory, and community — combining proven GTM frameworks with AI-native workflows that drive real execution.
Over 25,000 founders and GTM leaders follow these systems through GTM Vault’s course, newsletter, and operator community.
Advisory / Embedded GTM Architect
I partner with B2B SaaS founders and GTM teams to build AI-native, repeatable go-to-market systems.
From positioning and narrative to pipeline design, I help you align strategy, motion, and measurement.
Who It’s For
Founders scaling from 0 → 1 → 10M+ ARR, and teams seeking clarity, structure, and execution speed.
What We’ll Do
Diagnose GTM motion and remove friction
Align ICP, messaging, and channels
Implement AI-native workflows across marketing, outbound, and RevOps
Create repeatable revenue architecture for scale
Strategic Advisory
For founders seeking senior GTM guidance without hiring full-time.
$2,000/month
Includes two 1-hour strategy sessions per month, asynchronous support between calls, and tailored frameworks for product-channel fit and early growth.
Embedded Operator
For teams ready to scale with a hands-on GTM partner.
$7,500/month (limited availability)
Includes advisory support plus weekly collaboration, campaign reviews, GTM roadmaps, and hiring or enablement guidance.
GTM Architect-in-Residence
For VC-backed startups scaling beyond $5M ARR.
Starting at $15,000/month (custom scoped)
Includes full GTM audit, narrative and investor alignment, and interim leadership for high-velocity execution.
Speaking & Workshops
I speak on AI-Native GTM Systems, Human-in-the-Loop AI, and Modern Revenue Architecture — designed for founders, operators, and GTM teams rethinking how growth happens.
Speaker Details
In-Person Keynotes: from $10,000 USD + travel
Virtual Talks: from $5,000 USD (1 hour including Q&A)
Highlights
TEDx: Move Fast, Fail Smarter
GTM Nights (Istanbul, San Francisco)
Growth Summits, YC Founder Panels, and SaaS events
Sponsorships & Partnerships
GTM Vault reaches over 25,000 founders and operators across 126 countries. We collaborate with leading brands to create AI-native, high-intent campaigns across newsletter, podcast, and events.
Starting at $5,000/month
Media kit available upon request.
Sponsored by ZoomInfo — powering GTM Vault’s insights and data-driven frameworks.
GTM Vault Pro Membership
For founders and operators who want actionable strategy — not theory.
Includes:
10-Part GTM Strategy Course
Worksheets, Templates, and Frameworks
Pro-only drops and archive access
1:1 check-ins for custom feedback
Start free with Chapter 1 or upgrade for $10/month or $100/year.
GTM Nights
GTM Nights is the live community where founders and operators meet to exchange modern GTM systems, lessons, and failures.
Interested in launching one in your city?
About Rick
Rick Koleta is the founder of GTM Vault (25,000+ subscribers) and GTM Nights (10,000+ members across 2 cities).
He is a two-time exit founder — CreatorDen (0→1) and ArrowStream ($20M+ ARR).
Rick helps B2B startups:
Launch and own categories
Align Marketing, Sales, and CS into one GTM system
Build AI-native workflows that scale with leverage
Trusted by leaders at Tesla, Y Combinator, Salesforce, Notion, LinkedIn, and thousands of operators worldwide.