Start smart. The six cornerstones every founder needs.
Hey founder 👋 Welcome to your first GTM lesson inside the Vault.
Before you hire a marketer, launch a campaign, or scale a sales team—you need a strategy. Most founders jump into tactics. The best ones? They start with a sharp GTM foundation.
This chapter gives you the blueprint: ICP clarity, a value prop that lands, and a GTM motion built to scale.
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