Start smart. The six cornerstones every founder needs.
Hey founder 👋 Welcome to your first GTM lesson inside the Vault.
Before you hire a marketer, launch a campaign, or scale a sales team—you need a strategy. Most founders jump into tactics. The best ones? They start with a sharp GTM foundation.
This chapter gives you the blueprint: ICP clarity, a value prop that lands, and a GTM motion built to scale.
Let’s simplify GTM. This is your compass.
📖 GTM Strategy Course Reading Material
Chapter 1: Foundations of Winning GTM Strategy
Core frameworks every founder needs
The Six Cornerstones of GTM Strategy
Your GTM compass: ICP, value prop, positioning, channels, motion, metrics.The Power of the Beachhead Strategy
Why dominating a niche beats serving everyone. Start small to win big.How to Calculate Market Size (Without Bullsh*t)
Forget inflated TAMs. Real users. Real dollars. Bottom-up always wins.Navigating Bottom-Up vs. Top-Down GTM
User-led or exec-led? This test tells you how to go to market.The SaaS Growth Playbook (All Stages)
From MVP to PMF to scale—this is your GTM arc.Why Early Startups Shouldn’t Market Like Big Companies
Steal from startups, not enterprise. What works at $1M doesn't work at $10K MRR.The 5-Step GTM Playbook for Early-Stage Startups
Analyze → Strategize → Launch → Measure → Iterate. Move fast. Learn faster.Is Your GTM Strategy Built on Solid Ground? (7-Step Audit)
A checklist to pressure-test your strategy before spending real money.Mastering the Art of Positioning
Positioning isn’t messaging. It’s your market strategy.The Growth Marketing Lifecycle Framework
Every GTM motion follows the same lifecycle. Learn it.
📌 Grab the interactive worksheet → Map your 6 cornerstones and build your core GTM. → Complete the worksheet
💬 How’s your GTM looking? Drop your vibe in the comments:
😵💫 “I’ve been winging it…”
👀 “Finally… this makes sense”
🔥 “Already shared this with my co-founder”
📣 Coming next:
See you there → Let’s automate the boring stuff.
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