Most go-to-market content is optimized for tactics, velocity, and surface-level productivity gains, but GTM Vault exists for a different reason entirely: to help founders and GTM leaders design revenue systems that actually hold as companies scale.
If your product works but your pipeline does not, the issue is almost never a lack of effort, talent, or tools. It is structural. It lives in how positioning, demand, sales execution, pricing, and customer success drift out of alignment over time.
GTM Vault is a body of work focused on modern go-to-market architecture for B2B and AI companies navigating growth, organizational complexity, and the realities of AI-driven change across the revenue stack.
This is not a growth newsletter. It is an operating system.
What You Will Find Here
Everything inside GTM Vault is built around a single belief: predictable revenue is not chased through tactics, it is designed through systems.
Rather than presenting disconnected ideas or one-off advice, the work here is structured so that each layer reinforces the others, creating coherence instead of noise.
1. The GTM System (Start Here)
Build a Modern Revenue Engine is a 10-chapter GTM system designed for founders and operators who need a clear, end-to-end model for how revenue actually works once complexity sets in.
It covers positioning and category design, demand architecture, sales and GTM alignment, metrics that matter at scale, and how AI changes execution, cost structures, and leverage across the system.
This is the backbone of GTM Vault. Everything else builds on it, references it, or applies it in the field.
If you only spend time on one thing here, start with the system.
2. Playbooks (Apply the System)
The playbooks exist to translate the system into action when something breaks.
They are designed to help you diagnose where GTM is leaking, whether that is demand quality, messaging drift, handoff failures, pricing misalignment, or downstream execution issues that do not show up clearly in dashboards.
These are not blog posts and they are not opinion pieces. They are field-tested frameworks built to repair real problems inside real revenue organizations.
3. The Podcast (Pattern Recognition)
The GTM Vault Podcast features long-form conversations with founders, CROs, and operators who have built, scaled, and sometimes broken revenue systems in production environments.
The goal is not inspiration or storytelling for its own sake, but pattern recognition: understanding why pipelines look healthy while revenue stalls, how systems quietly drift under scale, and what experienced operators notice long before metrics start flashing red.
This is operator-to-operator conversation. No promotion. No fluff.
Who This Is For
GTM Vault is built for founders with real traction who are tired of reactive growth, for CROs and GTM leaders responsible for predictability rather than narratives, and for operators navigating AI-native revenue models where old assumptions no longer hold.
If you are looking for hacks, shortcuts, or surface-level growth tactics, this will likely feel heavy.
If you are building for scale and want your revenue engine to stay coherent as complexity increases, you are in the right place.
How to Use GTM Vault
If you are new here, begin with the GTM System to understand the full architecture.
If you are debugging a specific issue, use the Playbooks to diagnose and repair what is broken.
If you want to sharpen your intuition and pattern recognition, listen to the Podcast.
Each layer is designed to reinforce the others, not compete with them.
If your product works but your pipeline does not, start with the system.
For operators who want to extend leverage beyond content, GTM Vault also includes an Operator Perks Bundle, available to annual subscribers.
