Chapter 1: Foundations of Winning GTM Strategy
Nail your fundamentals. Define your ICP, motion, and metrics—before you scale anything.
📌 Grab the Worksheet
🔍 Section 1: The Six Cornerstones
Fill in the blanks based on your current business (or ideal customer if pre-launch):
Fill in each prompt to define your GTM foundation.
1. ICP (Ideal Customer Profile)
Who are they? Industry, role, pain points.
👉 Example: “HR managers at tech startups with 50–200 employees struggling with retention.”
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