Another founder in our GTM Vault community just hit $1M ARR.
We didn’t follow the playbook most teams do.
Instead, we ran a lean, fast, 3-part GTM system I’ve used again and again with early-stage SaaS teams.
In this short video, I walk you through the exact framework:
→ How to get traction before you have a product
→ Why "launches" don’t work—but narratives do
→ When to actually spend on paid (and how to do it right)
🎯 The 3-Part GTM System:
Pre-Product Market Testing
Narrative-Driven Launch Virality
Paid Amplification (only once it’s working)
This is especially powerful if:
You're still pre-PMF
You don’t have a big team
You want to skip the fluff and get real feedback fast
📺 Watch the video above for the full playbook.
💡 Want to go deeper?
Or drop a comment with where you're at in your GTM journey—I'll send you one tactical move to run this week.
Let’s build something that lasts.
– Rick
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