Most founders don’t fail because of product.
They fail because they never build a system around it.
No clear positioning.
No pricing logic.
No repeatable way to generate and convert demand.
The result? They stay stuck below $500K ARR—and burn cycles on tactics that don’t compound.
So I put together a framework I’ve used with dozens of startups—breaking down the exact foundations that unlock your first $1M in ARR.
The Simple Formula That Works
Forget growth hacks.
Here’s the real sequence to scale:
→ Problem–Solution Fit
→ Go-to-Market Fit
→ Product–Market Fit
Most teams try to jump straight to growth.
But until you lock in this flow, nothing sticks.
The 10 GTM Foundations
I’ve broken the journey into 10 core building blocks—across 3 milestones:
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