Hey founder 👋 Welcome back to the Vault.
Product-led growth (PLG) is more than a sign-up flow—it’s a mindset shift.
Your product becomes the primary driver of acquisition, conversion, and expansion.
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Chapter 5: Product-Led & Hybrid GTM
When to use PLG, reverse trials, and when to blend it with sales.
GTM Vault
Authors
Rick Koleta
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