Playback speed×Share postShare post at current timeShare from 0:000:00/0:00Paid episodeThe full episode is only available to paid subscribers of GTM VaultSubscribe to watchChapter 3: Demand Generation That Actually WorksNo fluff. Just pipeline.Rick KoletaApr 29, 2025∙ PaidShareHey founder 👋 Welcome back to the Vault.Today’s chapter cuts through the noise on demand gen. No fluffy frameworks. No “brand-first” strategies that only work when you have a 10-person marketing team.Continue reading this post for free, courtesy of Rick Koleta.Claim my free postOr purchase a paid subscription.GTM VaultSubscribeAuthorsRick KoletaRecent PostsGTM 34 | From SEO to GEO - Winning AI Search with Jason Patel (CEO, Open Forge AI)Nov 23 • Rick KoletaGTM 33 | The Secret Pattern Behind Predictable Revenue Engines with Amber Brooner (CRO, XTEL)Nov 16 • Rick KoletaGTM 32 | Predictive Enablement: From Reactive to Revenue-Ready with Christina Brady (CEO, Luster)Nov 9 • Rick KoletaGTM 31 | The CRO Playbook: Scaling Predictive Revenue Systems with Michele Shepard (CRO, Emburse)Oct 26 • Rick KoletaGTM 30 | AI That Acts: Bridging Reasoning and Execution with Harsha Gaddipati (CEO, Slashy)Oct 12 • Rick KoletaGTM 29 | Cutting Months Off Clinical Trials with Jin Kim (CEO, Miracle)Sep 28 • Rick KoletaGTM 28 | Resolution-First AI: Replacing Bloated Support Teams with Rafael Broshi (CEO, Notch)Sep 14 • Rick KoletaGTM 27 | The AI Co-Founder: Building Businesses With Agents with Ben Collins (CEO, Woz)Aug 31 • Rick Koleta