The Rise of the B2B Clone

Why digital replicas will reshape GTM strategy faster than most execs are ready for

Jason Lemkin’s AI clone just had 139,156 conversations in a single month.

That’s more than most enterprise reps will manage in an entire year. And Lemkin didn’t lift a finger.

This isn’t some fringe experiment. It’s a preview of how go-to-market strategy is evolving. In a world where attention is finite, digital clones are becoming a force multiplier—scaling voice, trust, and engagement without scaling headcount.

Over the next 18 months, we’ll see every forward-thinking B2B leader—from founders to CROs—build out a digital version of themselves. Not just for novelty. But because it works.

Here’s how clones are reshaping GTM.