The Omni-Stack Playbook: How Lovable Engineered $50M ARR Across 12 Channels

A stage-by-stage GTM system for pre-launch, activation, traction, and scale.

Most startups test growth channels in sequence.

Lovable scaled twelve—at the same time.

In just 12 months, it went from a GitHub side project to $50M ARR, adding over 1,500 new customers every day. That’s not just traction. That’s go-to-market velocity—by design.

This issue unpacks the system behind their rise—and what founders can learn from it.

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Lovable’s growth curve

Compounding traction from a 12-channel GTM stack—this is what intentional velocity looks like.

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The Bigger Insight: Channel Stacking > Channel Mastery

Conventional wisdom:
→ Find one channel. Prove it works. Expand later.

Lovable’s approach:
→ Show up everywhere. Layer attention. Collapse time.

This wasn’t chaos. It was a deliberately engineered Omni-Stack GTM System—twelve distinct growth levers running in parallel, reinforcing each other, and compounding momentum.

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Inside Lovable’s Growth Stack

A tactical breakdown of how Lovable turned channels into compounding flywheels:

GitHub

Launched as GPT Engineer, the project quickly earned 54,000 stars. The GitHub repo was the landing page—and devs became the earliest evangelists.

Product Hunt

Lovable didn’t just launch once. They relaunched with every key feature milestone. GPT Engineer in January, Lovable in April, and more to come. Each drop reactivated their audience.

Twitter/X

Founder Anton Osika posted daily: product updates, raw numbers, user wins, and roadmap previews. He turned followers into waitlisters—into customers—into promoters.

LinkedIn

Same strategy, different tone. Anton repurposed Twitter content into credibility-building posts aimed at founders, agencies, and execs. LinkedIn became their B2B surface.