Most founders try to “build the funnel” first.
But the truth is—early-stage GTM isn’t about scale. It’s about speed.
And speed comes from one thing: selling to people already in motion.
This week’s micro-lesson breaks down the Reverse Funnel Strategy I used with a founder who hit $1M ARR in 12 months—without a full marketing team or fancy demand gen playbook.
We flipped the process:
✅ Started with high-intent buyers
✅ Validated messaging in the wild
✅ Built momentum before product-market fit was obvious
This works especially well when:
You need cashflow faster than content can deliver
Your product isn’t “ready,” but the pain is real
You want clarity from real conversations—not vanity metrics
📈 In 90 days, we had real revenue.
📣 In 12 months, we had scale and social proof.
🚫 No funnels. No fluff. Just signal.
👊 If you’re a founder stuck in the “wait-and-nurture” loop, this video’s for you.
Try the Reverse Funnel move.
It just might unlock the growth you’ve been waiting for.
👉 Get the full GTM Strategy Course → https://gtmvault.wiki/p/course
Let’s build GTM that moves.
—Rick
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