GTM Nights City Launch Manual

How to Launch a GTM Nights Chapter

Welcome to the GTM Nights Movement

GTM Nights is a global event series for go-to-market professionals committed to driving alignment, growth, and innovation. As a City Manager, you’ll lead a local chapter—bringing together marketers, sellers, revenue leaders, and operators in your region to learn, connect, and grow together.

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Your Role as a GTM Nights City Manager

You’ll be leading the charge to:

• Host engaging local GTM Nights events

• Curate speakers and content that drive value

• Represent your city's go-to-market talent on a global stage

• Build relationships with sponsors, venues, and community leaders

Interested? Email rickkoleta@gmail.com to get started.

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✅ Quick Start: Launching a GTM Nights Chapter

• Identify local GTM leaders & potential attendees

• Secure a venue for 50–200 people

• Lock in 2–3 speakers

• Promote on LinkedIn, WhatsApp, and Slack

• Run the event & capture content

• Send a feedback survey and prep your next one

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Step-by-Step Guide to Launching a Chapter

1. Market Research

• Map out the GTM landscape in your city

• Identify key SaaS companies, influencers, founders, and revenue operators

• Assess meetup competition, potential attendees, and community gaps

2. Build Local Partnerships

• Connect with co-working spaces, VCs, accelerators, and GTM communities

• Find venue partners and snack sponsors (or offer sponsorship packages)

3. Secure a Venue

• Prioritize spaces with good A/V, central location, and room for 50–200

• Ideal spots: startup offices, coworking spaces, or event venues

4. Curate Content

• Plan speaker lineups that reflect GTM innovation and collaboration

• Suggested formats: panels, fireside chats, tactical workshops, keynotes

• Theme ideas: "Sales x Marketing Alignment," "AI-Powered Prospecting," "GTM in Product-Led Companies"

5. Promote Your Event

• Use GTM Nights' social channels, Substack newsletters, and Luma for RSVPs

• Drive buzz on LinkedIn, WhatsApp groups, Slack channels, and community boards

6. Host Your First Event

• Kick off strong with high-quality speakers and branding

• Capture photos, short videos, and attendee quotes for future promotion

7. Gather Feedback & Iterate

• Send a post-event survey

• Ask what content or format people want next

• Plan for monthly or quarterly cadence

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Suggested Monthly Themes

• AI in Sales and Marketing

• Scaling PLG GTM Motions

• Revenue Architecture for Startups

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City Chapter Wins Look Like:

• 🎤 50+ attendees at your first event

• 💬 3+ speakers or panelists

• 📸 10+ social shares with #GTMNights

• 💡 1 new sponsor or venue partner secured

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Visual Timeline for Launch (4–6 Weeks)

• Week 1: Research and initial outreach

• Week 2: Lock in venue and initial speaker(s)

• Week 3: Announce and start promoting

• Week 4: Final logistics + run event

• Week 5: Send survey and recap content

• Week 6: Plan next event

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Community Support

• Join the City Manager Slack Group

• Connect with other chapter leaders

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Marketing Toolkit (You Will Get Access To)

• Logos

• Email Badges

• Social Share Cards

• Presentation Templates

• Promo Videos

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Sponsorship Support

We help package and promote local sponsorships:

• Logo placement on event collateral

• Co-branded marketing & newsletter promos

• Lead-sharing (registrant list)

• Post-event content & recap assets

Interested sponsors? Book a Discovery Call

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Why GTM Nights Matters

GTM Nights is where modern revenue leaders come to align across Sales, Marketing, and Customer Success. As silos break down, local chapters help:

• Share cross-functional insights

• Build real relationships

• Drive innovation in the field

Backed by RiteGTM, GTM Nights is your city’s hub for GTM excellence.

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Active Chapters

• San Francisco – Rick Koleta

• Istanbul – Bugrahan Zeki Kadak

Ready to bring GTM Nights to your city?

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Social Media

• Join and share: #GTMNights

• LinkedIn & Instagram: @gtmnights

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Previous Speakers (Selected Highlights)

• Kazuki Nakayashiki, Glasp

• Sriharsha “Sai” Guduguntla, Hyperbound

• Stephanie Soderborg, Naro

• Rush Shahani, Persana AI

• Parthi Loganathan, Letterdrop

• Shubham Nigam, Quest Labs AI

• Yun Huang, LinkedIn

• Sriya Maram, Persana AI

• Dmitry Stavisky, Evernote

• Ayush Khanna & Sagar Jhobalia, super{set}, Kapstan

• Bhavik Muni, Upview.ai

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Let’s build this movement—one GTM Night at a time.