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Transcript

From Zero to $1M ARR Without Ads, SDRs, or Funnels

The 3-Part GTM System I Use With Early-Stage Founders

Another founder in our GTM Vault community just hit $1M ARR.
We didn’t follow the playbook most teams do.
Instead, we ran a lean, fast, 3-part GTM system I’ve used again and again with early-stage SaaS teams.

In this short video, I walk you through the exact framework:
→ How to get traction before you have a product
→ Why "launches" don’t work—but narratives do
→ When to actually spend on paid (and how to do it right)

🎯 The 3-Part GTM System:

  1. Pre-Product Market Testing

  2. Narrative-Driven Launch Virality

  3. Paid Amplification (only once it’s working)

This is especially powerful if:

  • You're still pre-PMF

  • You don’t have a big team

  • You want to skip the fluff and get real feedback fast

📺 Watch the video above for the full playbook.


💡 Want to go deeper?

Let’s build something that lasts.

– Rick

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