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Crystal Balling GTM in 2024: Quality over Quantity

Navigating the 2024 GTM Frontier: Relationships Reign, and AI Takes the Wheel

Rick Koleta's avatar
Rick Koleta
Dec 29, 2023
∙ Paid

Instead of holiday advice this week, we're cracking open the champagne flute of predictions for the go-to-market landscape in 2024. Buckle up, it's a shift from bubbly to laser-focused.

Remember the stock market rollercoaster of 2023? Forget "throw everything at the wall and see what sticks." 2024 is all about quality over quantity. Lean teams of seasone…

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