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Chapter 9: Scaling to $100M ARR

Advanced plays

You’ve found product-market fit, but scaling it? That’s a different game.
Going from $5M to $100M ARR requires precision, ruthless prioritization, and a new kind of GTM muscle. This chapter unpacks the strategic plays that high-growth SaaS companies use to scale with confidence—from lean teams to global moves, vertical launches to compounding channels.

You’ll learn:
→ The 4-stage GTM blueprint to benchmark your scale journey
→ How to grow revenue without bloating headcount
→ What roles to hire (and when) across GTM
→ The overlooked growth levers that actually compound

Scaling isn’t about doing more. It’s about doing what matters most, better.

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