Chapter 6 – Data & Metrics That Matter
If your metrics can’t tell a story at the board meeting, they’re just noise.
📌 Grab the Worksheet
🚫 Section 1: Spot the Vanity Metrics
Which of these are you currently reporting on?
☐ NPS
☐ MQLs
☐ Impressions
☐ Social followers
☐ Pageviews
☐ Open rates
Which ones actually drive GTM decisions for your team?
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Pick 2 metrics you report on today that feel weak or misleading.
Why are they no…
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