GTM Vault: Art of Go-to-Market 🛠️

GTM Vault: Art of Go-to-Market 🛠️

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GTM Vault: Art of Go-to-Market 🛠️
GTM Vault: Art of Go-to-Market 🛠️
Chapter 5 – Product-Led & Hybrid GTM

Chapter 5 – Product-Led & Hybrid GTM

PLG ≠ free trials. It’s a growth engine disguised as product access.

Rick Koleta's avatar
Rick Koleta
Apr 17, 2025
∙ Paid

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GTM Vault: Art of Go-to-Market 🛠️
GTM Vault: Art of Go-to-Market 🛠️
Chapter 5 – Product-Led & Hybrid GTM
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Product Led & Hybrid GTM
677KB ∙ PDF file
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🔍 Section 1: Is PLG Right for You?

1. What’s your current GTM motion?
☐ Sales-led only
☐ Product-led only
☐ Hybrid (some self-serve, some sales)

2. Where do users first experience value in your product?
→ ____________________________________________

3. Can users onboard, activate, and succeed without talking to sales?
☐ Yes
☐ No
☐ Kind of (b…

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