Chapter 5 – Product-Led & Hybrid GTM
PLG ≠ free trials. It’s a growth engine disguised as product access.
📌 Grab the Worksheet
🔍 Section 1: Is PLG Right for You?
1. What’s your current GTM motion?
☐ Sales-led only
☐ Product-led only
☐ Hybrid (some self-serve, some sales)
2. Where do users first experience value in your product?
→ ____________________________________________
3. Can users onboard, activate, and succeed without talking to sales?
☐ Yes
☐ No
☐ Kind of (b…
Keep reading with a 7-day free trial
Subscribe to GTM Vault: Art of Go-to-Market 🛠️ to keep reading this post and get 7 days of free access to the full post archives.