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GTM 16 | Making Sales Human Again with AI with Amos Bar-Joseph (CEO, Swan)

From Tel Aviv to $10M ARR/Employee — Why AI Should Augment, Not Replace, Sellers

Welcome to GTM Vault, where 10,000+ founders and revenue leaders decode the playbooks behind B2B’s fastest-growing companies. Each week, we bring you actionable frameworks from the minds reshaping go-to-market.


This Week’s Spotlight

Amos Bar-Joseph, CEO of Swan AI (2x-exited founder, ex-KPMG advisor), reveals how his Tel Aviv startup uses AI to:

  • 📈 5X reply rates with "Sequences 2.0" (ditch spray-and-pray for relevance-driven outreach)

  • ⏳ Save reps 15+ hours/week by automating CRM drudgery

  • 👀 Monitor 1,000+ accounts in parallel—no more lead scoring roulette

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5 Tactical Takeaways (Steal These for Your Team)

  1. The Scaling Paradox 💡 "Most sales growth destroys relationships." Swan’s fix? AI handles system interactions (60% of reps’ time) so humans focus on high-impact conversations.

  2. AI as the Ultimate Wingman 🤖→🤝 Their Slack-based agent: • Researches accounts in seconds • Auto-documents deal updates • Learns from support tickets (80% auto-resolved)

  3. $10M ARR/Employee Playbook ⚡ "We replace scaling challenges with intelligence, not bodies." Case study: Their self-learning support bot reduced founder workload by 70%.

  4. Death of Lead Scoring 🔮 Traditional intent data = "Russian roulette." Swan surfaces contextual moments (e.g., leadership changes, funding rounds) to engage.

  5. Future of Sales 🌊 "Sellers will spend 70% less time on data entry—and 2X more on strategic conversations by 2027."


💬 Community Corner (Your Voice Matters)

This week’s debate:

  • Would you trust AI to manage 1,000+ prospect relationships?

  • How are you aligning sales/marketing/CS incentives?

💬 Comment or tweet us @GTMVault—we’ll feature the best insights next week!


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"Automate the grind. Amplify the human." The GTM Vault Team

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