100+ Startup Marketing Tactics That Actually Work

What the best GTM teams are doing in 2025 (that you probably aren't)

Marketing today isn’t about spray-and-pray growth hacks. It’s about building a precise, scalable, and repeatable system. That’s why I created this: a curated, premium-grade vault of 100+ real tactics being used by operators, founders, and marketers to actually drive pipeline, conversion, and retention — across PLG, sales-led, and hybrid models.

These are the GTM motions working right now inside early-stage rocketships and breakout SaaS companies.

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🔍 What You’ll Learn

This playbook covers 7 core GTM levers:

📈 Acquiring Customers
🎨 Building the Company Brand
🚀 Growing the Brand
🌱 Building a Community
💼 GTM & Sales Execution
🔁 Retention & Expansion
🧠 Founder / Personal Brand Growth

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📈 Acquiring Customers

1. Launch on Product Hunt or Hacker News

2. Cold outreach with personalized Loom or Bonjoro videos

3. Hire Reddit posters on Upwork to seed discussions

4. Build a waitlist with referral milestones (KickoffLabs-style)

5. Create “best tools for X” SEO pages (like ClickUp or Ahrefs)

6. Offer free trials or freemium options

7. Use ElevenLabs to localize demo videos with AI voiceovers

8. Add comparison pages like “Your Tool vs Competitor”

9. Build ROI calculators (e.g. Calqulate)

10. Post on niche forums (Indie Hackers, Dev.to, GrowthHackers)

11. Add testimonial carousels (e.g. Breakcold, Senja)

12. Gamify onboarding with Userpilot or Chameleon

13. Automate outbound via Waalaxy, Clay, or Instantly

14. Run weekly live product tours or webinars

15. Publish proprietary benchmark reports

16. Launch a free Chrome extension for top-of-funnel capture

17. Create ICP-specific landing pages

18. Trigger sales outreach from product usage events

19. Build Notion-based starter kits for key personas

20. Offer revenue-share or affiliate programs (like Gumroad or Beehiiv)

21. Use Navattic or Storylane for embedded product tours

22. Offer instant sandbox or “try now” flows (e.g. PostHog)

23. Collaborate with creators via Passionfroot

24. Launch self-assessment tools or website graders (e.g. ScoreApp)

25. Send async demos for busy execs